Creativity and excellence in development and quality.
Achieve global leadership by effective strategic planning, applying quality systems, and comprehensive development to increase the efficiency of administrative and academic performances in a supportive environment and constructive societal partnership.
Excellence
- Build a measurement and evaluation system to achieve superior performance for the different units of the University.
Research
- Provide scientific advice, research, and partnership with the community in the field of development and quality.
Competitiveness
- Establish best practices for development and quality in higher education.
Development
- Develop an organizational structure that supports the University.
reinforcement
- Enhance the abilities and skills of faculty members, students, and staff.
performance quality
- Achieve a high level of quality for the University outputs.